The Agency Riviera Maya: Mauricio Umansky
Opens New Mamitas Beach Office in Playa del Carmen.

Playa del Carmen, Mexico — September 2025

The Riviera Maya continues to capture global attention in luxury real estate, and this week the spotlight turned to Mamitas Beach, one of Playa del Carmen’s most iconic destinations. Mauricio Umansky, founder and CEO of The Agency International, traveled to Mexico to inaugurate a new office for The Agency Riviera Maya, reinforcing the firm’s leadership in the region.

Since 2019, The Agency has been the brokerage of choice for high-net-worth clients seeking luxury real estate in Playa del Carmen, Tulum, and the Riviera Maya. With this new Mamitas Beach office, the company expands its footprint at the very heart of Playa del Carmen’s cosmopolitan lifestyle. The ribbon-cutting ceremony, led by Umansky himself, gathered international investors, developers, and select clients for what many described as a defining moment for the region’s property market.

“The Riviera Maya is one of the most exciting real estate markets in the world. Expanding our presence with this new office at Mamitas Beach allows us to welcome clients in an iconic destination, while continuing to showcase the most prestigious projects in Mexico’s Caribbean,” said Umansky during the opening event.

The new office is directed by Managing Director Sally Sudol, who has been instrumental in shaping The Agency Riviera Maya’s success since 2019. Under her leadership, the Mamitas Beach team will continue to provide tailored services for international buyers, offering luxury beachfront condos, branded residences, and investment properties that align with the lifestyle and financial goals of discerning clients.

Umansky’s visit also extended beyond the celebration. He held strategic meetings with luxury hotel brands and prestigious developers, aiming to integrate world-class projects into The Agency’s portfolio. These collaborations will give clients access to exclusive opportunities in resort-style living and high-value developments across the Riviera Maya.

The evening culminated in a private cocktail at Mamitas Beach, where Umansky and Sudol welcomed select guests in a relaxed yet refined setting. Attendees noted that the new office not only strengthens The Agency’s position in the Riviera Maya but also confirms Playa del Carmen’s status as a global hub for luxury real estate investment.

For Umansky, who was born in Mexico and has since expanded The Agency to more than 100 offices worldwide, this opening reflects both personal pride and strategic vision. It connects his international brand back to his roots, while solidifying The Agency Riviera Maya as the leading brokerage in one of the world’s fastest-growing luxury markets.

Those seeking to invest in Playa del Carmen, Tulum, or the Riviera Maya can now connect directly with the new Mamitas Beach office, where The Agency’s team led by Sally Sudol, is ready to provide bespoke guidance for the region’s most exclusive properties.