Branded Residences Around the World:
Who Is Archipelago, and Why Their Arrival
in the Riviera Maya Matters

Reading Time: 5 minutes

A Global Standard of Luxury Comes to Playa del Carmen

Archipelago International is a prestigious global operator of branded residences and luxury hospitality, with an impressive portfolio spanning Southeast Asia, the Middle East, and now, the heart of Mexico’s Riviera Maya.

In 2025, Archipelago will set a new benchmark in North America through its exclusive partnerships with Zonna—a soon-to-be-iconic beachfront branded residence in Playa Mamitas—and Naomi Selva, a wellness-inspired residential enclave nestled in the emerging luxury corridor of Xcalacoco. These two groundbreaking projects represent a new era of branded living in the Riviera Maya, fusing sophisticated design, premium location, and the high-touch hospitality standards that define Archipelago’s global legacy.

To fully appreciate the significance of this arrival, it’s essential to look at the world-class caliber of properties already under Archipelago’s management—each one setting the tone for what’s to come in Playa del Carmen.

What Is a Branded Residence?

Branded residences represent the highest echelon of luxury living—private homes associated with internationally renowned hospitality brands. These developments offer:

Exceptional Property Management to maintain premium standards year-round
Exclusive Amenities including concierge, beach clubs, spa facilities, and fine dining
Stronger ROI driven by global brand prestige and high rental demand
Turnkey Lifestyle experiences curated to global luxury expectations

For investors, branded residences provide consistency, security, and enhanced resale value. The involvement of brands like Archipelago Latin America brings an unmatched standard of operational excellence that protects property value and maximizes rental profitability over time.

This is precisely why developments such as Naomi Selva and Zonna have adopted this model—ensuring that their investors benefit from a seamless, globally benchmarked ownership experience in Playa del Carmen.

The Archipelago Standard: Global Examples of Excellence

Archipelago’s portfolio reflects properties designed for sophisticated owners and global travelers who expect luxury without compromise:

📍 Alana Yogyakarta Hotel & Convention Center
– Indonesia Nestled in the cultural capital of Java, this luxury residence and hotel is known for its impeccable service, high-end finishes, and premium convention facilities.



📍 ASTON Anyer Beach Hotel
– Indonesia A favorite among urban professionals and vacationers, this beachfront property offers a curated lifestyle with expansive sea views and world-class service.



📍 Harper Kuta Bali
– Indonesia Situated in the heart of Bali’s top beach district, Harper Kuta is a modern-meets-tropical residence that speaks to design-forward investors seeking value and vibrancy.


📍 ASTON Priority Simatupang
– Jakarta A stunning vertical branded residence, this property caters to expats and executive clientele, offering sleek interiors, concierge services, and premium amenities.

These properties showcase Archipelago’s expertise in delivering consistency, comfort, and high design—while adapting to each destination’s culture and lifestyle.

Each property showcases Archipelago’s expertise in delivering not just homes, but curated living environments that meet the highest global standards. Consistency, luxury, and operational finesse are their trademarks—factors crucial for any investor seeking sustained value.