Cancun, the Fifth Favorite Vacation Destination in the World
for Summer 2024

Cancun has emerged as the fifth most favored vacation spot for summer 2024, according to the Mastercard Economics Institute. Competing with top destinations in Europe and Asia, Cancun's inclusion in the top five brings significant benefits.

With air connectivity to over 130 international destinations and 20 cities in Mexico, Cancun is highly accessible. The city offers a diverse range of accommodations, including at least 40,000 hotel rooms, timeshares, and vacation rentals.

Being in the top five enhances Cancun's global visibility, attracting more tourists and boosting local revenue. This recognition also encourages further investment in infrastructure and hospitality services, improving the overall tourist experience.

The top-ranked destinations are Munich, Germany; Tokyo, Japan; Tirana, Albania; Nice, France; and Cancun, Mexico. Following Cancun are Bali, Indonesia; Bangkok, Thailand; Kerkyra and Corfu Island in Greece; and Aruba.

Cancun, Bali, Greece, and Aruba are especially appealing for their beautiful beaches.

The Mastercard Economics Institute analyzes summer flight bookings, revealing a notable increase in preferences for these destinations. The average vacation duration has increased from 4.5 days in 2020 to 5.5 days in 2024. In Latin America, vacation time has grown from 6.5 to 6.9 days, driven by factors like accessibility and climate. A record 15.9 million Americans traveled abroad in early 2024.

Travelers now prioritize experiences over material goods, representing 12% of tourism sales—the highest in five years. This trend benefits destinations like Cancun, which offer rich cultural and recreational activities.

Cancun's status as the fifth favorite vacation destination for summer 2024 highlights its global appeal and brings significant economic and infrastructural benefits, reinforcing its position as a top choice for international travelers.