The Agency Riviera Maya...

These Two Mexican Caribbean Hotspots Are Currently Magnetizing Tourists

The Mexican Caribbean, with its blend of luxury resorts and seaside archaeological wonders, consistently captivates visitors year after year. In 2023, the region, particularly Cancun and the Mexican Caribbean, is poised to surpass the previous tourism record of 30 million visitors set in 2022, with two specific destinations experiencing a significant surge in popularity.

As the high season unfolds, Costa Mujeres and Tulum have emerged as frontrunners in hotel occupancy rates. Costa Mujeres boasts an impressive 87.7% hotel occupancy rate, closely followed by Tulum with 86.1%. The Thanksgiving festivities saw both destinations witnessing a spike in overnight visitors, driving demand for accommodations, restaurants, and local businesses. Notably, Costa Mujeres reached an exceptional 92% hotel occupancy during the Thanksgiving break.

Anticipation is high among hoteliers and service tour operators across the broader Mexican Caribbean region, with expectations of even higher figures in December.

Let's delve into what makes these destinations stand out:

Costa Mujeres

Costa Mujeres:
Costa Mujeres' meteoric rise to fame is remarkable, considering that just a few years ago, it was nothing more than jungle and secluded beaches. The untouched features of the region caught the attention of hotel developers, transforming it into one of the most stunning and exclusive destinations in the Mexican Caribbean.

Situated on the mainland, about 20 minutes from Cancun's Hotel Zone, Costa Mujeres belongs to the Isla Mujeres municipality. Known as Playa Mujeres, it has earned a reputation as a luxury hotspot, with resorts like Excellence Playa Mujeres, Atelier Playa Mujeres, and Majestic Elegance Costa Mujeres receiving accolades in TripAdvisor's Travellers Choice Awards.

Beyond upscale accommodations, Costa Mujeres offers stunning beaches, excellent golf courses, world-class spas, and its own archaeological site, El Meco. Its tranquil ambiance provides a refreshing alternative to the bustling Hotel Zone, with shallow, tranquil waters perfect for water sports. Proximity to Cancun's Hotel Zone and downtown Cancun strikes the ideal balance between relaxation and accessibility.


From a humble fishing village to a trendy tourist destination, Tulum's journey is arguably more remarkable than Costa Mujeres. Despite significant development, including the inauguration of its own airport, Tulum has retained its original charm.

Charming hotel boutiques, ecological resorts, international restaurants, wellness centers, and a thriving art and culture scene contribute to Tulum's bohemian and cosmopolitan ambiance. The municipality prioritizes sustainable development and responsible use of natural resources.

Tulum's popularity is propelled by its sustainable luxury and wellness offerings, stunning beaches, lush jungle landscapes, plentiful cenotes, and the iconic Tulum Ruins perched atop a cliff overlooking the Caribbean Sea. Recent developments, such as the Tulum Airport and the upcoming Maya Train, are set to further elevate its legendary status as a top Mexican Caribbean hotspot.

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Sally Sudol


Susann Rottloff